Report: Tax Preparation Software Returned Personal Consumer Data to Meta and Google


 

As per The Markup, popular tax preparation software such as TaxAct, TaxSlayer, and H&R Block sent sensitive financial information to Facebook’s parent company Meta via its widely used code known as a pixel, which helps developers track user activity on their sites. 

In accordance with a report published on Tuesday by The Verge, Meta pixel trackers in the software sent information such as names, email addresses, income information, and refund amounts to Meta, violating its policies. The Markup also discovered that TaxAct sent similar financial data to Google via its analytics tool, though the data did not include names.

According to CNBC, Meta employs tiny pixels that publishers and businesses embed on their websites. When you visit, the dots send a message back to Facebook. It also enables businesses to target advertisements to people based on previous websites they have visited.

Based on the report, Facebook could use data from tax websites to power its advertising algorithms even if the person using the tax service does not have a Facebook account. It’s yet another example of how Facebook’s tools can be utilized to track people across the internet, even if users are unaware of it. According to some statements provided to The Markup, it could have been a mistake.